For many communication practitioners, handling a crisis is a daunting task especially when there is limited experience and exposure on this subject matter. We are sharing 5 key points that can help you manage the crisis better should you find yourself in such a situation.
- Standard Operating Procedures (SOPs) can hinder crisis management if they are not practical and realistic. It is important to ensure that SOPs are designed with practicality in mind, taking into consideration the unique challenges of each crisis situation. This allows for flexibility and adaptability in managing the crisis effectively.
- Keeping a comprehensive record of the happenings during a crisis is crucial for future audit investigations. This includes documenting all communication efforts, decisions made, and actions taken during the crisis. Having a detailed record helps in conducting thorough post-crisis evaluations, identifying areas for improvement, and learning from the experience.
- The Communications team plays a key role in crisis management by rationalizing and offering workable ideas to address the issue at hand. This requires critical thinking, creativity, and strategic communication skills. The team should be empowered to provide valuable input and contribute to the decision-making process during a crisis.
- Simulations and continuous practice in crisis management are vital for preparedness. Regularly conducting simulations and drills helps in honing the crisis management skills of the team, identifying gaps, and improving response capabilities are crucial. This ensures that the team is well-prepared to handle crises when they arise.
- Support and understanding from management are critical for successful crisis management efforts. Management should provide the necessary resources, authority, and guidance to the Communication team during a crisis. This includes understanding the challenges and complexities of crisis communication in the age of social media and supporting the team in making tough decisions in real-time.
#crisiscommunication #crisismanagement #crisispreparedness #prconsultancy
By Abdul Latiff Puteh, Founder of White & Associates, Malaysia
