Beyond Buzzwords: The Real-World Challenges of Strategic Communication Practitioners
Would you challenge a decision made by your boss if you strongly believed it was wrong? What would the risks be, and how might it affect your career?
Is humility actually a strength when you’re trying to build a dominant coalition with top management, or could it be mistaken for weakness? As a department head or someone given the responsibility to lead, how do you manage a delicate balance? When a team member delivers work that falls short of expectations, do you push them to redo it and grow from the experience, or do you step in and complete the task yourself just to meet that looming deadline?
Here’s another hot topic: Is it true that content created with AI all sounds and looks the same? Or is the real issue simply about users not being resourceful or creative enough when using these tools?
These were just some of the thought-provoking, real-world dilemmas that came up during my recent Advanced Corporate Communication Training Program held at the Wyndham Acmar Hotel in Klang on April 15–16, 2025. The session was filled with honest conversations, active participation, and meaningful learning — the kind of environment where professionals could challenge ideas, share experiences, and leave with sharper insights and renewed confidence.
If you or your team are looking to upskill in communication, public relations, or strategic communication, let’s talk. You can reach out to me or Puva at Apex Mastery Academy at +6011-2689 1491. We’re here to help professionals grow into impactful communicators and thoughtful leaders.
#PRtraining #strategiccomm #personaldevelopment #whiteandassociates #apexmastery
By Abdul Latiff Puteh, Founder – White & Associates, Malaysia
