of Experience in industries &
leadership roles.
Expertise in Strategic PR, Crisis Management & Stakeholder Management.
Founder
Abdul Latiff bin Puteh is a highly accomplished professional with over 30 years of distinguished leadership experience in Strategic Communication, Corporate Branding, Integrated Marketing Communication and Stakeholder Management. He is an accredited member of the Institute of Public Relations Malaysia (IPRM) and a member of the International Association of Business Communicators (IABC). Additionally, Abdul Latiff has obtained the Accredited Trainer certification with the Human Resource Development Corporation (HRDC) of Malaysia. He is also deeply committed to fostering ethical and professional communication practitioners through part-time lecturing and industry speaking engagements.
In his previous role as Vice President and Head of Group Strategic Communication at SME Bank, Abdul Latiff adeptly managed a diverse portfolio of functions, including Strategic Public Relations, Media Relations, Crisis Management, and Stakeholder Management. His strategic vision and exemplary leadership were pivotal in enhancing the organization's reputation and achieving its strategic objectives. His active involvement in initiatives such as Culture Transformation Projects and Change Management further highlights his unwavering dedication to organizational excellence.
