Associate
Mohd Sofian Muhammad is an accomplished communication professional with over a decade of experience in strategic communications, brand management and content creation. As an Associate at WHITE & Associates since December 2022, he advises on PR strategies, develops content and ensures brand consistency. He utilizes AI tools like ChatGPT and manages editorial calendars and digital assets for effective communication.
Previously, he led marketing campaigns at SME Bank Berhad and managed corporate communications at Gibraltar BSN Life Berhad, aligning strategies with organizational goals. Sofian holds a Master ’ s in Managerial Communication and a First-Class Bachelor ’ s in Communication from Universiti Utara Malaysia, along with professional translation certifications. Proficient in design and office tools, he combines creative and technical skills to enhance corporate reputation and stakeholder engagement.
