Where Industry Expertise Meets Academic Excellence
At White & Associates, we’ve always believed that our greatest value lies not just in the work we deliver, but in the knowledge we share and the future we help build. That’s why we’re incredibly proud to announce that our Founder, Abdul Latiff Puteh has been appointed as an ELITE@UM Fellows at Universiti Malaya, Malaysia’s premier institution of higher learning.
This partnership represents a significant milestone in our commitment to advancing the communications industry. Through this role, we’re bringing three decades of real-world strategic communication experience directly into the academic sphere – sharing the practical insights, crisis management expertise, and strategic thinking that have defined our work with clients.
Our involvement in the ELITE@UM program allows us to:
– Bridge the gap between textbook theory and boardroom reality
– Mentor the next generation of communication professionals
– Share industry-driven insights that prepare students for actual workplace challenges
– Strengthen the talent pipeline for Malaysia’s communications industry
This collaboration with Universiti Malaya’s Faculty of Languages and Linguistics reflects our core belief at White & Associates: that meaningful progress happens when industry experience meets academic rigor. We’re not just teaching students about communication – we’re preparing them to become the strategic partners and trusted advisors that organizations need.
This initiative is part of our broader commitment to elevating industry standards and nurturing talent that will shape Malaysia’s communication landscape for years to come and this isn’t about us. It’s about them. It’s about ensuring the communicators of tomorrow enter the world not just with knowledge, but with wisdom, courage and a strong moral compass.
Thank you, Universiti Malaya, for this trust. Let’s make a difference together.
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