BRIDGING THEORY AND PRACTICE: ADVANCING CRISIS COMMUNICATION EDUCATION AT UNISZA
Introducing Simulation in Crisis Communication In a meaningful collaboration with Universiti Sultan Zainal Abidin (UniSZA) last year, I had the opportunity to propose a real-world simulation concept to enhance how communication students are taught crisis communication. The idea was simple yet impactful: rather than relying solely on lectures or case studies, students would participate in […]
“Less Is More: A Remarkable Day of Strategic Communication Training with JAPEN and IPRM”
“Inside IPRM’s dynamic training on Stakeholder Engagement, Segmentation and Personas – where honesty, strategy and real-world simulations collided to inspire lasting change.” Where and When?Location: Communication Ministry, PutrajayaDate: 24 April 2025 The recent training program on “Stakeholder, Segmentation & Personas” for JAPEN’s PR practitioners, organised by IPRM, turned out to be quite extraordinary. It is […]
Real Issues, Real Problems – What We Really Talk About in Advanced Corporate Communication Training Program
Beyond Buzzwords: The Real-World Challenges of Strategic Communication Practitioners Would you challenge a decision made by your boss if you strongly believed it was wrong? What would the risks be, and how might it affect your career? Is humility actually a strength when you’re trying to build a dominant coalition with top management, or could […]
Staying Ahead in Sustainability Reporting: Insights from the SIDC Masterclass
Staying Ahead in Sustainability Reporting: Insights from the SIDC Masterclass In today’s fast-paced and ever-evolving world of sustainability reporting, experience alone is not enough. To truly excel, staying updated on the latest trends, regulations, and best practices is crucial. As someone who has had the privilege of producing multiple sustainability reports, I understand the importance […]
Reflections from COMETIC 2024: Media Integrity, Crisis Leadership & Global Shifts
Reflections from COMETIC 2024: Media Integrity, Crisis Leadership & Global Shifts Congratulations to IIUM’s Department of Communication for Hosting COMETIC 2024! A heartfelt congratulations to the Department of Communication at the International Islamic University Malaysia (IIUM) for successfully organizing COMETIC 2024, held on 16th and 17th October at the International Institute of Islamic Thought […]
Strategic Corporate Communication Training Program: A Hub of Knowledge and Insights
Strategic Corporate Communication Training Program: A Hub of Knowledge and Insights I recently had the privilege of leading a Strategic Communication program that brought together professionals from various industries. What truly stood out was the incredible energy and open collaboration among the participants. Their willingness to share ideas, ask thoughtful questions and dive into the […]
Championing Ethics: Insights from the Conference on Ethical and Responsible Communication
“Championing Ethics”: Insights from the Conference on Ethical and Responsible Communication. In today’s world, where misinformation and miscommunication are all too common, the need for ethical and responsible communication has never been more crucial. This is particularly true for PR and communication professionals, whose influence and reach can shape public perception and trust. The ability […]
Mastering Effective Communication for Individual and Organizational Excellence Training Program
Activpayroll’s Mastering Effective Communication for Individual and Organizational Excellence Training Program Being effective in our communication has always been a challenge for many of us. It is encouraging to see large, international organizations recognizing the importance of communication as a vital component in the development of their employees. Recently, we had the privilege of working […]
The 6th KL International PR Conference (KLIP6)
The 6th KL International PR Conference (KLIP6) On June 6, 2024, I had the pleasure of attending the 6th KL International PR Conference (KLIP) at the Grand Hyatt in Kuala Lumpur. One of the highlights of the event was learning about the successful enactment of the PR Act in Zambia. The Institute of Public Relations […]
The Journey Continues
The Journey Continues Alhamdullilah, I am truly grateful for the opportunity bestowed upon me to continue shaping the next generation of professional communication practitioners at MMU’s esteemed Faculty of Applied Communication. As the new semester commences, I am thrilled to announce the launch of two captivating subjects: Crisis Communication Strategy and Fundamentals of Strategic Communication. […]