CBP Bank’s Mastering Strategic Communication for Excellence Training Program
Talking about the importance of strategic communication functions and how they contribute to the bottom line of an organization to non-communication practitioners can be intimidating and scary. I was given the opportunity to conduct a program on this topic with a group of CBP Bank executives from various departments recently and I’m happy to report that the outcome is nothing less than satisfying. The engagement level was high, and everyone participated in the discussions and activities wholeheartedly.
Key outcomes from the program include the importance of ensuring strategic planning on projects must be specific and clear either in its strategies or KPIs, key messages require structuring and precision, the need to use storytelling techniques creatively and professionally and crisis management requires effective SOPs, adequate training and exposure. At the individual level, having a strong personality, the right attitude, and the ability to listen effectively are some of the prerequisites to advance one’s career in any organization. Thank you to the management of CBP Bank for trusting me to conduct this Mastering Strategic Communication for Excellence program. Get in touch with me if you are interested about this.
Another important point to highlight is, you are a confirmed senior citizen when you ended up training the adult son or daughter of a friend in your era
By Abdul Latiff Puteh, Founder – White & Associates, Malaysia
