Nurturing the Next Generation of PR Professionals at TARUMT
I’m pleased to share that my journey in coaching and developing the next generation of public relations and communication professionals continues — this time with TAR UMT’s Faculty of Communication and Creative Industries, where I will serve as a part-time lecturer.
This appointment holds special meaning for me, as my lecturing relationship with the faculty began over two decades ago. Returning to this highly respected institution, which plays such a vital role in shaping communication talents in Malaysia, feels both nostalgic and inspiring.
For the upcoming June to October semester, I’ll be teaching Media Writing (Print & Electronic) and Writing Strategy, while also supervising students in the final stages of their academic journey through thesis guidance.
It’s a privilege to be able to share industry insights and real-world experiences with aspiring professionals — helping them sharpen their writing, storytelling, and strategic thinking skills that are essential for success in today’s fast-evolving PR and communication landscape.
I look forward to meaningful engagement with the students and contributing once again to the academic and professional growth of the field.
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By Abdul Latiff Puteh, Founder - White & Associates, Malaysia
