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Executing with Excellence: A Closer Look at a High-Stakes Corporate Event

How White & Associates delivered a seamless signing ceremony for AmanahRaya-Kenedix REIT Manager — and why protocol, partnerships, and precision matter.

Just a few days ago, White & Associates had the honour of organising a significant milestone event — the Sales & Purchase Agreement signing ceremony and a mini exhibition for AmanahRaya-Kenedix REIT Manager.

Despite being given a tight timeline to make it happen, every individual involved brought their full commitment to the table. Through teamwork, trust, and a shared sense of responsibility, we were able to bring the event to life exactly as envisioned.

A heartfelt thank you to MAQNA Momento for your seamless event coordination and to Dr Kartini, who graciously stepped in as our Master of Ceremony. Your professionalism and calm presence helped set the right tone throughout the event.

We are especially grateful to AmanahRaya-Kenedix REIT Manager for placing your trust in us. To Pn Attiya and Pn Azura, thank you for the incredible support you gave our team—your dedication behind the scenes played a big part in making the day a success.

It’s collaborations like these that remind us of why we do what we do. We look forward to more meaningful partnerships in the future, InsyaAllah.

Before I sign off, here’s a question I’ve been reflecting on — one that may resonate with fellow public relations and event professionals:

How do you strike the right balance between a parent company and its subsidiary in public-facing events?
When protocol, branding, and stakeholder visibility intersect, how do you define priorities?

I’d love to hear your experiences and thoughts. Let’s learn from one another.

WhiteandAssociates CorpEvents PublicRelationsTips Protocol EventSuccess

By Abdul Latiff Puteh, Founder – White & Associates, Malaysia