Heads Up, Comm Leaders! Decoding Responsibilities at IPRM’s ChaLK 33
IPRM (Institute of Public Relations Malaysia) organised its 33rd edition of ChaLK program (Chat, Listen & Knowledge sharing) last week at BERNAMA. I was fortunate enough to be invited as one of the 4 speakers to share our insights on anything communication. I decided to talk on grooming our young communication practitioners and the role played by Heads of Comm. If you are currently the Head of Comm, always remember, “The Position Is A Responsibility Not A Privilege.” I’m glad the chosen topic resonated well with the audience who made up of experienced practitioners, journalists, academicians and future practitioners. Other important topics covered were the importance of writing in PR, using AI and balancing it with human touch and creativity as well as understanding ESG.
The 33rd ChaLK was even more significant when the Chairman of BERNAMA, YBhg Datuk Seri Wong Chun Wai and YBhg Datuk Yong Soo Heong attended the program.
By Abdul Latiff Puteh, Founder – White & Associates, Malaysia
