The launch of IPRM’s newest student chapter sparks fresh voices, industry connections and a Raya celebration to remember.
Sunday, 20 April 2025, was one of those quiet day, yet, recorded an important milestone that will contribute significantly to the growth of the Public Relations industry in the country. On this beautiful day, IPRM officially welcomed its newest student chapter — IPRMSA UM (University Malaya) — and, it couldn’t have come at a better time.
Held in conjunction with a simple yet meaningful Raya gathering, the event wasn’t about grand gestures. No massive stage. No endless speeches. But maybe that’s what made it so special — it felt honest, warm and real.
The launch wasn’t just symbolic either. Straight after the formalities, the UM Chapter rolled up their sleeves and recorded their very first podcast. They dove right into communication and public relations topics, talking about real industry issues, real challenges and — maybe most inspiring — their hopes for where they could make a difference.
Why a podcast, you ask?
It’s part of a bigger idea. The aim is simple: give UM’s communication students early, direct exposure to industry conversations, while letting them find their own voice in the process. It’s one thing to study Public Relations; it’s another to live it, to question it, to help shape what comes next.
What stood out?
The energy. The students weren’t shy. They didn’t pretend to have all the answers, but they weren’t afraid to ask bold questions either. That willingness to explore, to challenge and rethink is exactly what our industry needs more of.
Congratulations to the entire organising team, the committed faculty members and everyone who worked quietly behind the scenes. It may have been a simple gathering, but it marked the beginning of something bigger. I can’t wait to see where IPRMSA UM takes it from here.
By Abdul Latiff Puteh, Founder – White & Associates, Malaysia
