NURTURING TOMORROW’S COMMUNICATORS: Our Founder Continues His Teaching Journey with TAR
Building the Next Generation, One Classroom at a Time
At White & Associates, we believe our work isn’t just about serving clients today—it’s about investing in the talent of tomorrow. That’s why we’re incredibly proud to share that our Founder, Abdul Latiff Puteh, is continuing his part-time lecturing role with TAR UMT’s Faculty of Communication and Creative Industries this semester.
For Abdul Latiff, stepping back into the classroom isn’t a separate pursuit; it’s an extension of his and our commitment to the industry. He brings with him three decades of frontline experience, the same strategic mindset he applies to client challenges, and a deep-seated belief that PR must be built on a foundation of integrity.
In his “Introduction to PR” and “Public Relations Practices in Malaysia” classes, he doesn’t just teach theory. He shares stories from the trenches – the crisis moments, the reputation wins, the delicate stakeholder negotiations. He translates the principles that guide our consultancy – strategic thinking, ethical practice, meaningful engagement into practical lessons for a new cohort of students.
This ongoing partnership allows White & Associates to play a direct role in:
- Developing industry-ready talentwith a strong ethical compass from day one.
- Bridging the theory-practice gapby injecting real-world scenarios into academic learning.
- Instilling strategic vision, teaching students to see the ‘why’ behind every communication tactic.
- Strengthening the talent pipeline, ensuring the future of Malaysian PR professionals is in capable and conscientious hands.
This endeavour is a core part of our mission to elevate the entire communications landscape. By mentoring the next generation, we’re not just sharing knowledge; we’re helping to shape a future where the industry is led by strategic, ethical, and impactful professionals.
We’re excited to see the growth and fresh perspectives that will undoubtedly emerge from this semester. The future of Malaysian PR is looking bright.
#TARUMT #FCCI #WhiteandAssociates #PublicRelations #PREducation #EthicalCommunication #Teaching #HigherEducation
