This program aims to strengthen communication professionals’ strategic skills by integrating communication into management decisions, enhancing crisis management and...
1. PROGRAM RATIONALE:
As organisations evolve in an increasingly complex and digitalized world, the role of communication has shifted from a supporting function to a critical driver of business success. This advanced training program aims to bridge the gap between communication professionals and executive leadership by equipping them with the tools and strategies to build a dominant coalition within management, align communication with business objectives and master crisis and media relations in high-stakes environments.
In addition, the use of artificial intelligence (AI) and strategies for combating misinformation are essential for maintaining trust and ensuring communication effectiveness.
2. PROGRAM OBJECTIVES:
This program is designed to enhance the strategic capabilities of communication professionals by deepening their understanding of how to integrate communication functions into management decisions, strengthen their crisis management skills, build robust media relations, and leverage new technologies like AI to create impactful communication campaigns.
3. PROGRAM OBJECTIVES:
This program is designed to enhance the strategic capabilities of communication professionals by deepening their understanding of how to integrate communication functions into management decisions, strengthen their crisis management skills, build robust media relations, and leverage new technologies like AI to create impactful communication campaigns.
4. MODULES & TOPICS
| No. | Modules | Topics | Specifications/Details |
| 1 | Welcome, Ice Breakers & Programme Overview | Advanced Corporate Communication: Setting the Context. |
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| 2 | Achieving a Dominant Coalition with Management | Why Communication is a Critical Management Function? |
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| 3 | Aligning Communication with Organisational Goals | Building Influence with Management through Communication Strategies. |
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| 4 | Crisis Communication Mastery | Managing High-stakes Crises and Complex Scenarios. |
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| 5 | Strategic Media Relations | Media Engagement & Crisis Media Handling |
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| 6 | High-Impact Content Creation | Crafting Compelling Stories that align with Business Goals. |
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| 7 | Advanced Strategic Communication Planning | Developing and Executing High-Impact Communication Strategies. |
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| 8 | AI-Driven Communication Innovations | Smart Use of AI for Communication Efficiency. |
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| 9 | Advanced Wrap Up & Key Insights | Key Takeaways, Final Reflections, and Q&A |
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If you are interested to join the training programme, get in touch with Abdul Latiff at 019 9112826 or email to abdullatiff@white-associates.net.
