UDA’s Introduction to Crisis Communication Training Program

UDA’s Introduction to Crisis Communication Training Program Kudos to UDA for taking the initiative to conduct a half day training on Intro to Crisis Communication for all levels of employees. This is part of their yearly crisis communication awareness program meant to equip the employees with the necessary knowledge and information on crisis management. A […]
The 2024 Kuala Lumpur International PR Conference (KLIP 2024)

The 2024 Kuala Lumpur International PR Conference (KLIP 2024) The 2024 Kuala Lumpur International PR Conference (KLIP 2024) ended on a high note, with attendees gaining quality insights on issues such as AI, leadership, the use and impact of social media, the media landscape, engaging younger generations through storytelling, stakeholder management, and ESG. As one […]
Heads Up, PR / Comm Leaders! Decoding Responsibilities at IPRM’s ChaLK 33 Program

Heads Up, Comm Leaders! Decoding Responsibilities at IPRM’s ChaLK 33 IPRM (Institute of Public Relations Malaysia) organised its 33rd edition of ChaLK program (Chat, Listen & Knowledge sharing) last week at BERNAMA. I was fortunate enough to be invited as one of the 4 speakers to share our insights on anything communication. I decided to […]
TRAIN THE TRAINERS – Implementation of 2024 Impactful Communication Strategies & Digital Tactics

TRAIN THE TRAINERS – Implementation of 2024 Impactful Communication Strategies & Digital Tactics I was invited to be part of the training team for KKM’s Train The Trainer – Implementation of 2024 Impactful Comm Strategies & Digital Tactics held from 8 to 11 November 2023 conducted by World Communications PR agency. I was thrilled to […]
UKAS KUCHING MASTERING CORPORATE COMMUNICATIONS TRAINING 2023

UKAS KUCHING MASTERING CORPORATE COMMUNICATIONS TRAINING 2023 It is heartening to come across organisations that acknowledge the importance of their communication team members undergoing proper communication training/coaching in order to be more effective and impactful in discharging their duties. Thank you to Jaafri from World Communication for giving me the opportunity to share my take […]
Points To Consider in Handling a Crisis

For many communication practitioners, handling a crisis is a daunting task especially when there is limited experience and exposure on this subject matter. We are sharing 5 key points that can help you manage the crisis better should you find yourself in such a situation. Standard Operating Procedures (SOPs) can hinder crisis management if they […]
VOICES UNITE: Shaping the Future of Communication in Malaysia & Indonesia Talk Program

VOICES UNITE: Shaping the Future of Communication in Malaysia & Indonesia Talk Program Thank you to the Faculty of Applied Communication & Faculty of Communication Science of MMU for inviting me as one of the panelists for the VOICES UNITE: Shaping The Future Of Communication In Malaysia and Indonesia talk program. It was a fruitful […]
Measuring R.O.I of PR Campaign

Measuring R.O.I of PR Campaign It is heartening to see the 1st year PR students of TARUMT tackling one of the more challenging PR topics, “Measuring the ROI of PR Campaigns” during their IPRMSA PR Forum held on 19/4/23. Thank you to the organising team for inviting me as one of the speakers to share […]
4 Steps On How Your PR Campaigns Can Be Effectively Measured

Measurement of PR/Strategic Communication campaign effectiveness has always been a contentious topic in my 30 years as a communication professional. Management would have a general idea of what it should be, and communication practitioners, on the other hand, would have a general idea of how it should be approached because they have either received formal […]