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Measuring R.O.I of PR Campaign

Measuring R.O.I of PR Campaign It is heartening to see the 1st year PR students of TARUMT tackling one of the more challenging PR topics, “Measuring the ROI of PR Campaigns” during their IPRMSA PR Forum held on 19/4/23. Thank you to the organising team for inviting me as one of the speakers to share […]

4 Steps On How Your PR Campaigns Can Be Effectively Measured

Measurement of PR/Strategic Communication campaign effectiveness has always been a contentious topic in my 30 years as a communication professional. Management would have a general idea of what it should be, and communication practitioners, on the other hand, would have a general idea of how it should be approached because they have either received formal […]