Executing with Excellence: A Closer Look at a High-Stakes Corporate Event
How White & Associates delivered a seamless signing ceremony for AmanahRaya-Kenedix REIT Manager — and why protocol, partnerships, and precision matter. Just a few days ago, White & Associates had the honour of organising a significant milestone event — the Sales & Purchase Agreement signing ceremony and a mini exhibition for AmanahRaya-Kenedix REIT Manager. Despite […]
BRIDGING THEORY AND PRACTICE: ADVANCING CRISIS COMMUNICATION EDUCATION AT UNISZA
Introducing Simulation in Crisis Communication In a meaningful collaboration with Universiti Sultan Zainal Abidin (UniSZA) last year, I had the opportunity to propose a real-world simulation concept to enhance how communication students are taught crisis communication. The idea was simple yet impactful: rather than relying solely on lectures or case studies, students would participate in […]
Coming Full Circle: Returning to Teach at TARUMT After 20 Years
Nurturing the Next Generation of PR Professionals at TARUMT I’m pleased to share that my journey in coaching and developing the next generation of public relations and communication professionals continues — this time with TAR UMT’s Faculty of Communication and Creative Industries, where I will serve as a part-time lecturer. This appointment holds special meaning […]
“Mic On, Minds Open: IPRMSA UM’s New Chapter Begins”
The launch of IPRM’s newest student chapter sparks fresh voices, industry connections and a Raya celebration to remember. Sunday, 20 April 2025, was one of those quiet day, yet, recorded an important milestone that will contribute significantly to the growth of the Public Relations industry in the country. On this beautiful day, IPRM officially welcomed […]
“From Classroom to Boardroom: Shaping Future Negotiators”
A New Semester, A New Journey in Negotiation I’m happy to share that IIUM has reappointed me to continue lecturing at the Department of Communication, KIRKHS. This semester, I’ll teach Essentials of Negotiation to final-year students—a course that is not just about striking deals but about understanding human interaction, persuasion and finding common ground in […]
Shaping the Future of Strategic Communication Education at UCSI
Shaping the Future of Strategic Communication Education at UCSI I am pleased to share that I was invited to join the Master in Strategic Communication Board of Studies (BOS) meeting at UCSI University today. It was an honor to contribute to a meaningful discussion on strengthening the program and ensuring its alignment with industry needs. […]
Nurturing the Next Generation of PR/Strategic Communication Professionals at UCSI
A New Chapter at UCSI: Shaping Future Communicators My journey to help nurture professional and ethical communication practitioners continues, and this time, it has brought me to UCSI University. For the next three months, UCSI will be my second home, and I couldn’t be more excited. A huge thanks to Dr. Vimala for allowing me […]
Lights, Camera, Communication: IIUM Students Shine on Drama Day
Drama, Drama, Drama… My Interpersonal Communication students from IIUM’s Faculty of Communication brought their A-game to their final project presentations, turning our classroom into a creative hub filled with energy and excitement. Despite having limited resources, they pushed boundaries and used their creativity to dramatize key course concepts like managing conflicts, understanding nonverbal cues, effective […]
Continuing Collaboration with MMU: Appointed as Industrial Advisory Panel for the Bachelor of Communication (Strategic Communication) (Hons.) Program
Continuing Collaboration with MMU: Appointed as Industrial Advisory Panel for the Bachelor of Communication (Strategic Communication) (Hons.) Program Alhamdulillah! I’m truly honored to continue my journey with Multimedia University Malaysia (MMU) following my recent appointment to the Industrial Advisory Panel (IAP) for the Bachelor of Communication (Strategic Communication) (Hons.) program at the Faculty of Applied […]
PR Excellence: MARA Hosts IPRM’s APR Accreditation Program
PR Excellence: MARA Hosts IPRM’s APR Accreditation Program Thank you to MARA Corporation Berhad for hosting the Institute of Public Relations Malaysia (IPRM) for the APR accreditation program last week. Seeing so many PR practitioners recognizing the importance of accreditation was great. Accreditation validates their skills and knowledge and enhances their credibility and professional standing. This recognition can […]