Continuing Collaboration with MMU: Appointed as Industrial Advisory Panel for the Bachelor of Communication (Strategic Communication) (Hons.) Program
Continuing Collaboration with MMU: Appointed as Industrial Advisory Panel for the Bachelor of Communication (Strategic Communication) (Hons.) Program Alhamdulillah! I’m truly honored to continue my journey with Multimedia University Malaysia (MMU) following my recent appointment to the Industrial Advisory Panel (IAP) for the Bachelor of Communication (Strategic Communication) (Hons.) program at the Faculty of Applied […]
PR Excellence: MARA Hosts IPRM’s APR Accreditation Program
PR Excellence: MARA Hosts IPRM’s APR Accreditation Program Thank you to MARA Corporation Berhad for hosting the Institute of Public Relations Malaysia (IPRM) for the APR accreditation program last week. Seeing so many PR practitioners recognizing the importance of accreditation was great. Accreditation validates their skills and knowledge and enhances their credibility and professional standing. This recognition can […]
Recognizing PR Excellence Through Accreditation
Recognizing PR Excellence Through Accreditation As a Council Member of IPRM (Institute of Public Relations Malaysia), I had the opportunity to attend an engagement program organized by TARUMT IPRMSA (Tunku Abdul Rahman University of Management and Technology, IPRMSA Chapter). The event served as a platform to introduce IPRM’s accreditation program to the PR lecturers and […]
Redefining Relevance: MMU’s Commitment to Producing Industry-Ready Talents
Redefining Relevance: MMU’s Commitment to Producing Industry-Ready Talents As a member of the Board of Studies at MMU’s Faculty of Applied Communication, I recently had the privilege of participating in an engaging and insightful discussion to review the proposed modules for an upcoming master’s program. The panelist were from both academic and industry backgrounds and […]
Empowering Tomorrow’s Communicators: A Journey with MMU’s Strategic Communication Master Program
Empowering Tomorrow’s Communicators: A Journey with MMU’s Strategic Communication Master Program Alhamdulillah, the path to continue contributing to the development of ethical and quality communication practitioners took another step forward when I accepted an invitation from MMU’s Faculty of Applied Communication to serve on the Board of Studies Master in Strategic Communication. I’m excited to […]
Pioneering Excellence: Achieving MIPR, APR Accreditation After 30 Years of Strategic Communication Practice
Pioneering Excellence: Achieving MIPR, APR Accreditation After 30 Years of PR / Strategic Communication Practice After more than 30 years of practising strategic communication, I finally decided to go for my 1st official accreditation offered by IPRM (Institute of Public Relations Malaysia). Alhamdullilah, after going through the process over a few months, I’m now eligible […]
Passing the Torch: Nurturing the Next Generation of Communication Professionals
Passing the Torch: Nurturing the Next Generation of Communication Professionals As I commence my role as a part-time lecturer at MMU’s Faculty of Applied Communication (FAC), my journey to foster a new generation of professional and ethically-grounded communication practitioners continue. I would like to express my sincere appreciation to Dr. Mokhtarrudin, the Dean of FAC, […]
Points To Consider in Handling a Crisis
For many communication practitioners, handling a crisis is a daunting task especially when there is limited experience and exposure on this subject matter. We are sharing 5 key points that can help you manage the crisis better should you find yourself in such a situation. Standard Operating Procedures (SOPs) can hinder crisis management if they […]
Measuring R.O.I of PR Campaign
Measuring R.O.I of PR Campaign It is heartening to see the 1st year PR students of TARUMT tackling one of the more challenging PR topics, “Measuring the ROI of PR Campaigns” during their IPRMSA PR Forum held on 19/4/23. Thank you to the organising team for inviting me as one of the speakers to share […]
Passing the Torch: A Commitment to Developing the Next Generation
Passing the Torch: A Commitment to Developing the Next Generation I strongly believe that in order for us to progress and develop, individuals possessing the necessary knowledge and skills must be ready to share and coach the younger generation. With this in mind, I decided to join the academic world on a part-time basis at […]