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Passing the Torch: Nurturing the Next Generation of Communication Professionals

Passing the Torch: Nurturing the Next Generation of Communication Professionals As I commence my role as a part-time lecturer at MMU’s Faculty of Applied Communication (FAC), my journey to foster a new generation of professional and ethically-grounded communication practitioners continue. I would like to express my sincere appreciation to Dr. Mokhtarrudin, the Dean of FAC, […]

Points To Consider in Handling a Crisis

For many communication practitioners, handling a crisis is a daunting task especially when there is limited experience and exposure on this subject matter. We are sharing 5 key points that can help you manage the crisis better should you find yourself in such a situation. Standard Operating Procedures (SOPs) can hinder crisis management if they […]

Measuring R.O.I of PR Campaign

Measuring R.O.I of PR Campaign It is heartening to see the 1st year PR students of TARUMT tackling one of the more challenging PR topics, “Measuring the ROI of PR Campaigns” during their IPRMSA PR Forum held on 19/4/23. Thank you to the organising team for inviting me as one of the speakers to share […]

Passing the Torch: A Commitment to Developing the Next Generation

Passing the Torch: A Commitment to Developing the Next Generation I strongly believe that in order for us to progress and develop, individuals possessing the necessary knowledge and skills must be ready to share and coach the younger generation. With this in mind, I decided to join the academic world on a part-time basis at […]

TalentBank Mentor Hot Seats on 15 April 2023

Mentor Hot Seats 15 April 2023 @ Sunway Pyramid Convention Centre As a mentor at the TalentBank Mentor Hot Seats Program, I had the opportunity to work with some incredibly talented and driven young people. Through my experience, I learned that our youngsters definitely need the guidance to unearth their potentials. While they may have […]

Mentor Hot Seats 15 April 2023 @ Sunway Pyramid Convention Centre

Mentor Hot Seats 15 April 2023 @ Sunway Pyramid Convention Centre Hello everyone! I’m thrilled to share that I’ll be one of the mentors at the inaugural “Mentor Hot Seats” event organized by Talentbank. This event is happening this Saturday, from 9 am to 4 pm at Sunway Pyramid Convention Centre (Level CP3), and you won’t […]

4 Steps On How Your PR Campaigns Can Be Effectively Measured

Measurement of PR/Strategic Communication campaign effectiveness has always been a contentious topic in my 30 years as a communication professional. Management would have a general idea of what it should be, and communication practitioners, on the other hand, would have a general idea of how it should be approached because they have either received formal […]

5 TIPS ON IMPACTFUL PR WRITING FOR THE MEDIA

5 TIPS ON IMPACTFUL PR WRITING FOR THE MEDIA Abdul Latiff Puteh, Founder White & Associates

Writing for the media by PR/Communication Executives who are just starting out can be very intimidating. Here are a few things to consider in order to come out with impactful content thus attracting the media’s attention for coverage. Link the lead paragraph to a bigger picture/issue More often than not, the scope of the content […]