Navigating VUCA: Strengthening Strategic Communication for PR Practitioners in the AI and Social Media Era
Mastering Communication in the VUCA World I’m excited to share that I recently facilitated a one-day training session titled “The New Era – VUCA World, Social Media, and AI” for a dynamic group of PR professionals from the Department of Information (JAPEN). This training was part of an impactful collaboration between IPRM and the Ministry […]
“From Classroom to Boardroom: Shaping Future Negotiators”
A New Semester, A New Journey in Negotiation I’m happy to share that IIUM has reappointed me to continue lecturing at the Department of Communication, KIRKHS. This semester, I’ll teach Essentials of Negotiation to final-year students—a course that is not just about striking deals but about understanding human interaction, persuasion and finding common ground in […]
Shaping the Future of Strategic Communication Education at UCSI
Shaping the Future of Strategic Communication Education at UCSI I am pleased to share that I was invited to join the Master in Strategic Communication Board of Studies (BOS) meeting at UCSI University today. It was an honor to contribute to a meaningful discussion on strengthening the program and ensuring its alignment with industry needs. […]
Nurturing the Next Generation of PR/Strategic Communication Professionals at UCSI
A New Chapter at UCSI: Shaping Future Communicators My journey to help nurture professional and ethical communication practitioners continues, and this time, it has brought me to UCSI University. For the next three months, UCSI will be my second home, and I couldn’t be more excited. A huge thanks to Dr. Vimala for allowing me […]
Lights, Camera, Communication: IIUM Students Shine on Drama Day
Drama, Drama, Drama… My Interpersonal Communication students from IIUM’s Faculty of Communication brought their A-game to their final project presentations, turning our classroom into a creative hub filled with energy and excitement. Despite having limited resources, they pushed boundaries and used their creativity to dramatize key course concepts like managing conflicts, understanding nonverbal cues, effective […]
Staying Ahead in Sustainability Reporting: Insights from the SIDC Masterclass
Staying Ahead in Sustainability Reporting: Insights from the SIDC Masterclass In today’s fast-paced and ever-evolving world of sustainability reporting, experience alone is not enough. To truly excel, staying updated on the latest trends, regulations, and best practices is crucial. As someone who has had the privilege of producing multiple sustainability reports, I understand the importance […]
Celebrating MSU PR Club: A Momentous Addition to the IPRMSA Network!
Celebrating MSU PR Club: A Momentous Addition to the IPRMSA Network! We’re so excited to welcome the MSU PR Club as the newest—and final—addition to the IPRMSA family for 2024! With this, IPRMSA now has an incredible 20 chapters across both public and private universities in Malaysia. This growth is more than just numbers; it […]
Xiamen University Malaysia Joins IPRMSA: Shaping the Future of PR Excellence
Welcoming the School of Communication of Xiamen University Malaysia to IPRMSA. Despite the fact that the Communication program is still new to the university, the school is experiencing a steady growth in intake. This indicates the demand for Communication programs continues to be good and there are many opportunities for the graduates. They just need […]
Honoring Public Relations Professionals: Welcoming New APR Practitioners
Honoring Public Relations Professionals: Welcoming New APR Practitioners I’m a strong believer that Public Relations/Strategic Comm practitioners should be acknowledged for their dedication, contribution and sacrifices to place the profession as a management function in organisations they represent. IPRM, being a national body for Public Relations in the country and an establishment that focuses on […]
Reflections from the World Public Relations Forum 2024: Key Insights and Takeaways
Reflections from the World Public Relations Forum 2024: Key Insights and Takeaways The power of PR was never better expressed when the former Foreign Affairs Minister of Indonesia, Madam Retno Marsudi said the use of diplomacy and communication are still keys to resolving conflicts and wars in the world today. She added that building trust, […]