Executing with Excellence: A Closer Look at a High-Stakes Corporate Event
How White & Associates delivered a seamless signing ceremony for AmanahRaya-Kenedix REIT Manager — and why protocol, partnerships, and precision matter. Just a few days ago, White & Associates had the honour of organising a significant milestone event — the Sales & Purchase Agreement signing ceremony and a mini exhibition for AmanahRaya-Kenedix REIT Manager. Despite […]
BRIDGING THEORY AND PRACTICE: ADVANCING CRISIS COMMUNICATION EDUCATION AT UNISZA
Introducing Simulation in Crisis Communication In a meaningful collaboration with Universiti Sultan Zainal Abidin (UniSZA) last year, I had the opportunity to propose a real-world simulation concept to enhance how communication students are taught crisis communication. The idea was simple yet impactful: rather than relying solely on lectures or case studies, students would participate in […]
Coming Full Circle: Returning to Teach at TARUMT After 20 Years
Nurturing the Next Generation of PR Professionals at TARUMT I’m pleased to share that my journey in coaching and developing the next generation of public relations and communication professionals continues — this time with TAR UMT’s Faculty of Communication and Creative Industries, where I will serve as a part-time lecturer. This appointment holds special meaning […]
Humbled to Return as Judge for the 2025 IABC Edmonton Capital Awards
“A Continued Commitment to Excellence: Judging the 2025 IABC Edmonton Capital Awards” I’m humbled and grateful to share that I’ve been invited once again to serve as a judge for the 2025 IABC Edmonton Capital Awards — marking my third consecutive year with this respected program. This opportunity means a great deal to me. Over […]
“Less Is More: A Remarkable Day of Strategic Communication Training with JAPEN and IPRM”
“Inside IPRM’s dynamic training on Stakeholder Engagement, Segmentation and Personas – where honesty, strategy and real-world simulations collided to inspire lasting change.” Where and When?Location: Communication Ministry, PutrajayaDate: 24 April 2025 The recent training program on “Stakeholder, Segmentation & Personas” for JAPEN’s PR practitioners, organised by IPRM, turned out to be quite extraordinary. It is […]
“Mic On, Minds Open: IPRMSA UM’s New Chapter Begins”
The launch of IPRM’s newest student chapter sparks fresh voices, industry connections and a Raya celebration to remember. Sunday, 20 April 2025, was one of those quiet day, yet, recorded an important milestone that will contribute significantly to the growth of the Public Relations industry in the country. On this beautiful day, IPRM officially welcomed […]
Real Issues, Real Problems – What We Really Talk About in Advanced Corporate Communication Training Program
Beyond Buzzwords: The Real-World Challenges of Strategic Communication Practitioners Would you challenge a decision made by your boss if you strongly believed it was wrong? What would the risks be, and how might it affect your career? Is humility actually a strength when you’re trying to build a dominant coalition with top management, or could […]
Navigating VUCA: Strengthening Strategic Communication for PR Practitioners in the AI and Social Media Era
Mastering Communication in the VUCA World I’m excited to share that I recently facilitated a one-day training session titled “The New Era – VUCA World, Social Media, and AI” for a dynamic group of PR professionals from the Department of Information (JAPEN). This training was part of an impactful collaboration between IPRM and the Ministry […]
“From Classroom to Boardroom: Shaping Future Negotiators”
A New Semester, A New Journey in Negotiation I’m happy to share that IIUM has reappointed me to continue lecturing at the Department of Communication, KIRKHS. This semester, I’ll teach Essentials of Negotiation to final-year students—a course that is not just about striking deals but about understanding human interaction, persuasion and finding common ground in […]
Shaping the Future of Strategic Communication Education at UCSI
Shaping the Future of Strategic Communication Education at UCSI I am pleased to share that I was invited to join the Master in Strategic Communication Board of Studies (BOS) meeting at UCSI University today. It was an honor to contribute to a meaningful discussion on strengthening the program and ensuring its alignment with industry needs. […]