Adapting to New Challenges: Key Insights from UPM’s Strategic Communication Colloquium 2024

Adapting to New Challenges: Key Insights from the UPM’s Strategic Communication Colloquium 2024 What can we expect when Gen Alpha enters the workforce? How will social media and AI impact communication practices? In what ways do data mining and machine learning assist in communication? What defines effective crisis management? And what role does strategic communication […]
Achieving Milestones: Officially an HRDC Accredited Trainer

Achieving Milestones: Officially an HRDC Accredited Trainer Alhamdulillah, I am delighted to share a significant milestone in my professional journey. After nearly two years of hard work, I am now officially an Accredited Trainer with HRD Corp (HRDC). This achievement reflects my commitment to continuous learning and professional growth. As an Accredited Trainer, I am […]
Strategic Communication: A Game-Changer for Public Universities?

Strategic Communication: A Game-Changer for Public Universities? Should Public Universities Leverage Strategic Communication to Boost Their Reputation? This thought-provoking question was at the heart of a recent discussion I had with Dr. Siti Zanariah and Dr. Nurshafawati from the Faculty of Languages and Communication at Universiti Sultan Zainal Abidin (UniSZA). As an industry representative, I […]
Reflections from COMETIC 2024: Media Integrity, Crisis Leadership & Global Shifts

Reflections from COMETIC 2024: Media Integrity, Crisis Leadership & Global Shifts Congratulations to IIUM’s Department of Communication for Hosting COMETIC 2024! A heartfelt congratulations to the Department of Communication at the International Islamic University Malaysia (IIUM) for successfully organizing COMETIC 2024, held on 16th and 17th October at the International Institute of Islamic Thought […]
Continuing Collaboration with MMU: Appointed as Industrial Advisory Panel for the Bachelor of Communication (Strategic Communication) (Hons.) Program

Continuing Collaboration with MMU: Appointed as Industrial Advisory Panel for the Bachelor of Communication (Strategic Communication) (Hons.) Program Alhamdulillah! I’m truly honored to continue my journey with Multimedia University Malaysia (MMU) following my recent appointment to the Industrial Advisory Panel (IAP) for the Bachelor of Communication (Strategic Communication) (Hons.) program at the Faculty of Applied […]
Strengthening Media Relations: Sharing Insights at USIM’s International Mobility Program

Strengthening Media Relations: Sharing Insights at USIM’s International Mobility Program The future of Public Relations (PR) is bursting with potential as the next generation of communicators tackles the delicate balance between personal values and organizational ethics. This dynamic conversation was the highlight of my recent lecture on “Building Media Partnerships Through Strategic Public Relations” at […]
Strategic Corporate Communication Training Program: A Hub of Knowledge and Insights

Strategic Corporate Communication Training Program: A Hub of Knowledge and Insights I recently had the privilege of leading a Strategic Communication program that brought together professionals from various industries. What truly stood out was the incredible energy and open collaboration among the participants. Their willingness to share ideas, ask thoughtful questions and dive into the […]
Appointment as a member of the IPRM’s Accreditation Board 2024-2026

Appointment as a member of the IPRM’s Accreditation Board 2024-2026 I’m happy to announce my appointment as a member of the IPRM (Institute of Public Relations Malaysia) Accreditation Board 2024-2026. I’m truly honoured to be given this opportunity to contribute towards the development of public relations in Malaysia. Practising public relations with the highest standards […]
PR Excellence: MARA Hosts IPRM’s APR Accreditation Program

PR Excellence: MARA Hosts IPRM’s APR Accreditation Program Thank you to MARA Corporation Berhad for hosting the Institute of Public Relations Malaysia (IPRM) for the APR accreditation program last week. Seeing so many PR practitioners recognizing the importance of accreditation was great. Accreditation validates their skills and knowledge and enhances their credibility and professional standing. This recognition can […]
Recognizing PR Excellence Through Accreditation

Recognizing PR Excellence Through Accreditation As a Council Member of IPRM (Institute of Public Relations Malaysia), I had the opportunity to attend an engagement program organized by TARUMT IPRMSA (Tunku Abdul Rahman University of Management and Technology, IPRMSA Chapter). The event served as a platform to introduce IPRM’s accreditation program to the PR lecturers and […]