4 Steps On How Your PR Campaigns Can Be Effectively Measured
Measurement of PR/Strategic Communication campaign effectiveness has always been a contentious topic in my 30 years as a communication professional. Management would have a general idea of what it should be, and communication practitioners, on the other hand, would have a general idea of how it should be approached because they have either received formal […]
5 TIPS ON IMPACTFUL PR WRITING FOR THE MEDIA
Writing for the media by PR/Communication Executives who are just starting out can be very intimidating. Here are a few things to consider in order to come out with impactful content thus attracting the media’s attention for coverage. Link the lead paragraph to a bigger picture/issue More often than not, the scope of the content […]