Passing the Torch: A Commitment to Developing the Next Generation
Passing the Torch: A Commitment to Developing the Next Generation I strongly believe that in order for us to progress and develop, individuals possessing the necessary knowledge and skills must be ready to share and coach the younger generation. With this in mind, I decided to join the academic world on a part-time basis at […]
TalentBank Mentor Hot Seats on 15 April 2023
Mentor Hot Seats 15 April 2023 @ Sunway Pyramid Convention Centre As a mentor at the TalentBank Mentor Hot Seats Program, I had the opportunity to work with some incredibly talented and driven young people. Through my experience, I learned that our youngsters definitely need the guidance to unearth their potentials. While they may have […]
International Association for Business Communicators (IABC) Malaysia is calling for volunteers to join the IABC Malaysia Board for 2023/2024 term.
IABC Malaysia is calling for volunteers to join the IABC Malaysia Board for 2023/2024 term. Becoming part of the Board provides members with an opportunity to make a positive difference for the chapter and members. Serving on the IABC Malaysia Board will help you to develop personally and professionally, to become more valuable to your […]
Mentor Hot Seats 15 April 2023 @ Sunway Pyramid Convention Centre
Mentor Hot Seats 15 April 2023 @ Sunway Pyramid Convention Centre Hello everyone! I’m thrilled to share that I’ll be one of the mentors at the inaugural “Mentor Hot Seats” event organized by Talentbank. This event is happening this Saturday, from 9 am to 4 pm at Sunway Pyramid Convention Centre (Level CP3), and you won’t […]
4 Steps On How Your PR Campaigns Can Be Effectively Measured
Measurement of PR/Strategic Communication campaign effectiveness has always been a contentious topic in my 30 years as a communication professional. Management would have a general idea of what it should be, and communication practitioners, on the other hand, would have a general idea of how it should be approached because they have either received formal […]
5 TIPS ON IMPACTFUL PR WRITING FOR THE MEDIA
Writing for the media by PR/Communication Executives who are just starting out can be very intimidating. Here are a few things to consider in order to come out with impactful content thus attracting the media’s attention for coverage. Link the lead paragraph to a bigger picture/issue More often than not, the scope of the content […]