CBP Bank’s Mastering Strategic Communication for Excellence Training Program
CBP Bank’s Mastering Strategic Communication for Excellence Training Program Talking about the importance of strategic communication functions and how they contribute to the bottom line of an organization to non-communication practitioners can be intimidating and scary. I was given the opportunity to conduct a program on this topic with a group of CBP Bank executives […]
UDA’s Introduction to Crisis Communication Training Program
UDA’s Introduction to Crisis Communication Training Program Kudos to UDA for taking the initiative to conduct a half day training on Intro to Crisis Communication for all levels of employees. This is part of their yearly crisis communication awareness program meant to equip the employees with the necessary knowledge and information on crisis management. A […]
The 2024 Kuala Lumpur International PR Conference (KLIP 2024)
The 2024 Kuala Lumpur International PR Conference (KLIP 2024) The 2024 Kuala Lumpur International PR Conference (KLIP 2024) ended on a high note, with attendees gaining quality insights on issues such as AI, leadership, the use and impact of social media, the media landscape, engaging younger generations through storytelling, stakeholder management, and ESG. As one […]
Heads Up, PR / Comm Leaders! Decoding Responsibilities at IPRM’s ChaLK 33 Program
Heads Up, Comm Leaders! Decoding Responsibilities at IPRM’s ChaLK 33 IPRM (Institute of Public Relations Malaysia) organised its 33rd edition of ChaLK program (Chat, Listen & Knowledge sharing) last week at BERNAMA. I was fortunate enough to be invited as one of the 4 speakers to share our insights on anything communication. I decided to […]
TRAIN THE TRAINERS – Implementation of 2024 Impactful Communication Strategies & Digital Tactics
TRAIN THE TRAINERS – Implementation of 2024 Impactful Communication Strategies & Digital Tactics I was invited to be part of the training team for KKM’s Train The Trainer – Implementation of 2024 Impactful Comm Strategies & Digital Tactics held from 8 to 11 November 2023 conducted by World Communications PR agency. I was thrilled to […]
Passing the Torch: Nurturing the Next Generation of Communication Professionals
Passing the Torch: Nurturing the Next Generation of Communication Professionals As I commence my role as a part-time lecturer at MMU’s Faculty of Applied Communication (FAC), my journey to foster a new generation of professional and ethically-grounded communication practitioners continue. I would like to express my sincere appreciation to Dr. Mokhtarrudin, the Dean of FAC, […]
UKAS KUCHING MASTERING CORPORATE COMMUNICATIONS TRAINING 2023
UKAS KUCHING MASTERING CORPORATE COMMUNICATIONS TRAINING 2023 It is heartening to come across organisations that acknowledge the importance of their communication team members undergoing proper communication training/coaching in order to be more effective and impactful in discharging their duties. Thank you to Jaafri from World Communication for giving me the opportunity to share my take […]
Points To Consider in Handling a Crisis
For many communication practitioners, handling a crisis is a daunting task especially when there is limited experience and exposure on this subject matter. We are sharing 5 key points that can help you manage the crisis better should you find yourself in such a situation. Standard Operating Procedures (SOPs) can hinder crisis management if they […]
Measuring R.O.I of PR Campaign
Measuring R.O.I of PR Campaign It is heartening to see the 1st year PR students of TARUMT tackling one of the more challenging PR topics, “Measuring the ROI of PR Campaigns” during their IPRMSA PR Forum held on 19/4/23. Thank you to the organising team for inviting me as one of the speakers to share […]
Passing the Torch: A Commitment to Developing the Next Generation
Passing the Torch: A Commitment to Developing the Next Generation I strongly believe that in order for us to progress and develop, individuals possessing the necessary knowledge and skills must be ready to share and coach the younger generation. With this in mind, I decided to join the academic world on a part-time basis at […]